Guest expectations are no longer limited to in-room amenities, services, and experiences — they have expanded beyond that. Modern guests now look for immersive and memorable experiences that start when they arrive at your hotel or restaurant.
A strong focus on innovative architecture, stylish interiors, and thoughtful design provides an impactful impression on guests. This impact attracts more guests, which ultimately boosts your revenue and helps you earn positive reviews.
Hence, investing in outstanding architectural design is crucial to stand out, attract more customers, and get positive reviews. Because 94% of guests say reviews are essential when choosing a restaurant.
So, if you are thinking of starting your own hospitality business and are in talks with hospitality architects, this blog is for you. This blog explores how innovative architectural design can transform your hospitality business and boost revenue.
Let’s dive in.
The Power of Design: How Architecture Impacts Guest Decisions
The power of design can influence guest decisions with thoughtfully designed spaces and influence them to choose your hotel or restaurant over others.
Let’s have a detailed discussion:
1) First Impressions Matters:
We are living in an online booking era, where attracting potential guests involves more than just compelling descriptions. Hence, your hotel’s initial view — its exterior design — becomes the critical factor in their decision-making.
Your exterior design serves as a billboard for the guests visualizing the experience you provide. A thoughtfully designed facade acts as an appealing invitation, which creates the first impression and establishes expectations for the guest’s stay. Additionally, an eye-catching and welcoming facade can stand out in a competitive market and draw in more potential guests.
2) Lobby Creates Welcoming Atmosphere:
The lobby is arguably the heart of your hotel. It is the first space that visitors see after coming off the street. Hence, the impressive layout of your lobby can have a significant impact on the client’s perception of the entire experience.
The impact of the well-design lobby on guests includes:
- Creates a positive first impression, setting the tone for the guest’s stay.
- Direct guest flow and promote exploration of on-site amenities.
- A well-lit lobby with large windows creates a sense of openness and airiness. It makes the space feel more inviting and promotes relaxation.
- Offering various seating options, like comfy chairs, cozy sofas, and high tables, meets different preferences and invites guests to stay and chat.
3) Room Design Offers Comfort and Engagement:
A hotel room is more than just a place to sleep; it’s a guest’s sanctuary during their stay. The design of this space has a profound impact on their comfort, satisfaction, and, ultimately, their desire to extend their stay.
Imagine a small hotel room with uncomfortable furniture and old-fashioned decor. It’s not a place where guests would want to stay long, right? However, a well-designed room focuses on comfort; providing a space for relaxation and refreshment will keep guests satisfied and wanting to return.
The comfortable architecture of the room includes ergonomic furniture such as supportive beds, cozy chairs, and adjustable work desks. Adding high-quality linens, soft pillows, and good lighting improves the experience and guarantees a restful night’s sleep. This significant experience and environment build a positive perception of the hotel, attract more guests, and increase revenue.
4) Public Spaces that Drive Revenue – Beyond the Room
Traditionally, a hotel’s revenue stream came primarily from room bookings. However, modern hospitality recognizes the power of well-designed public spaces to encourage guests to spend more money on-site.
Strategically designed public spaces like bars, pools, restaurants, and co-working spaces can become revenue generators. Here are a few interior design ideas that power your restaurant with extra revenue:
1) An Open Rooftop Restaurant — Imagine a hotel with a rooftop bar boasting breathtaking city views and live music. This transforms the bar into a destination, not just for hotel guests but also for residents seeking a unique experience.
2) Stylishly Designed Cafe — A cafe’s decor greatly influences how customers feel about it. A well-designed cafe with comfortable seating arrangements and lighting creates a welcoming ambiance. This encourages guests to linger and order additional drinks or desserts, which ultimately increases your revenue.
3) Diverse Public Places — Imagine a restaurant that has space for every age group and diverse category of people. A pool space for friends and family, an adult area for couples, and a private booth dedicated specially for business travelers. Such diversity attracts all classes of people irrespective of their preferences and needs, which ultimately elevates your revenue.
A Revenue Generating Strategy: Why Hospitality Businesses Should Invest in Architecture?
Days are gone, when travelers were used to stay in any hotel irrespective of their needs and requirements. Today’s modern travelers have specific demands and expect personalized services, amenities, and an ambiance that meets their needs.
While this personalized approach to hospitality offers significant opportunities for hotel business owners. Here are the reasons why hospitality businesses should invest in architecture:
1) Attracts High-Paying Guest —
Sophisticated travelers seek tailored services, this is where strategic hospitality architecture comes into play. Designing a grand entrance with soaring ceilings and high-quality finishes can create an experience that reflects their refined taste.
Further, business travelers prioritize convenience and productivity. Hence, consider incorporating features like a well-equipped business center with dedicated workspaces and high-speed Wi-Fi. Plus includes co-working areas with private booths and collaborative workspaces that cater to the needs of modern business travelers.
Hence, by tailoring your hotel’s architecture you potentially attract high-paying guests who are willing to spend more on amenities that cater to their specific needs. This strategic approach can significantly boost your hotel’s revenue and establish it as a preferred destination for various traveler segments.
2) Make Client Spend Beyond Amenities —
The architectural structure is not limited to rooms and lobbies it goes beyond that. Crafting a well-designed bar, restaurants, and public areas are powerful tools to increase revenue.
Imagine a well-designed bar with warm lighting and an extensive cocktail menu. Or a spa with a beautiful atmosphere that invites guests to indulge in luxury and relaxation. These thoughtfully crafted spaces can enhance the overall guest experience, leading, to increased satisfaction and revenue through higher spending on additional services.
3) Differentiate You From the Crowd —
The importance of architectural structure in the hospitality business increases as it helps your hotel stand out from the competition. A unique and memorable design becomes a talking point, that differentiates your brand and attracts guests seeking a one-of-a-kind experience.
Imagine a hotel boasting a rooftop restaurant with breathtaking city views or a lobby adorned with stunning works of art. These unique design elements not only elevate the brand image but also attract guests seeking a distinctive and memorable stay.
4) Help You Build Your Unique Brand —
People often remember brands through the logos or color combinations in packaging. Likewise, incorporating distinctive design and architecture in your hotel can give you a unique identity and establish your brand based on its exceptional architectural style.
Plus, a well-designed hotel creates not just satisfied guests but also loyal brand ambassadors. Guests who have a positive and memorable experience are more likely to recommend your hotel to friends and family, organically promoting your brand. Good architecture, therefore, becomes a tool for generating positive word-of-mouth marketing, further propelling brand value and attracting new guests seeking a similar experience.
Conclusion
The article concludes, but your journey doesn’t end here. Next, seek reputable and experienced hospitality architects to help you create an impressive and appealing design for your hotel or restaurant. Consider the key points discussed above while planning your hotel’s architecture. Prioritizing customer comfort and needs will strengthen your revenue goals. Remember, design a space that offers comfort and meets guests’ needs, ultimately leading to increased revenue and profit.
In Case You Missed It!
